Board for Tourism and Culture Kranj is committed to improving the quality and competitiveness of the destination by enhancing the overall tourism offer, increasing tourism-related activities, and supporting the professional development of tourism planning, product development, and destination marketing. Achieving these objectives requires close cooperation among tourism stakeholders, stronger coordination across the destination, and the effective integration of Kranj's rich cultural heritage and natural assets into high-quality tourism experiences.

To achieve its mission, the Board conducts tourism market research and analysis, develops and promotes integrated tourism products, and coordinates tourism stakeholders to ensure a coherent and high-quality destination offer. It provides tourist information services, manages the local tourist guiding service, and markets Kranj both nationally and internationally. The Board also organizes cultural and tourism events, encourages local residents to actively support tourism development, and manages the assets entrusted to it. In addition, it carries out other activities necessary for the successful operation and continuous development of the destination.